Market Protection and Promotion

The MPO department charged with protecting and promoting the dairy industry is headed by Barbara Bieldt. Barbara holds an honours degree in business economics and has been with the MPO for more than 10 years.

  • Communicating the nutritional benefits of dairy products in cooperation with Milk SA
  • Government liaison, including with the departments of Health, Basic Education, and Agriculture, Forestry and Fisheries
  • Information sharing and cooperation with processors and other role players in the industry
  • Celebrating World Milk Day
  • Optimising School Milk Day activities in partnership with government and processors
  • Promoting the establishment of a national School Milk Scheme

AND assist dairy farmers in becoming responsible stewards of product integrity, the environment, animal welfare and social responsibilities by providing information and practical advice through interaction with government and other role players such as WWF-SA, the Dairy Standard Agency and processors.

If you are struggling to register and have your slurry dam authorised or don’t know where to start – contact the MPO!

The MPO deals with regulatory measures such as import tariffs, trade agreements, competition legislation and export certification on behalf of dairy farmers.

The strategic core function of the MPO is to focus on sustainable dairy farming for all

Recent Posts

MPO Milk Bulletin 21 July 2017

Local market Choose an irrigation system for your farm As the most important party in the farming industry is the farmer, his interests should always come
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JSE Market Notice 32817 CDM – Changes to the Settlement Process of the Beef Carcass Contract

When we introduced the Beef carcass contract on 14 December 2015, we resolved to use “selling prices” received from contributing abattoirs to settle the Beef carcass
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Agri Trends 21 July 2017 Grains & Livestock

The Reserve Bank has cut rates by 25 basis points The welcome move by the Reserve Bank that cut rates by 25 basis points was met
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Dairy School 2017 Speaker Thank You Letter

A letter from the 2017 Dairy School Veterinary Students to all the speakers. View the letter
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