Almond milk on the menu

Starbucks, one of America’s favourite retailers when it comes to coffee shops, now offers almond milk on their menu, to be selected as an  option to add to your caffeine drink.  Non-dairy customers are now spoiled for choice as they can choose between three alternative non-dairy-based milks. The almond milk is added to soy milk and coconut milk. Starbucks introduced its first non-dairy milk alternative in 2004 with the launch of soy milk, followed by coconut milk in February 2015.

Their decision to include almond milk is based on research. According to Starbucks’ management, more than half (58%) of all USA adults consume non-dairy milk, and almond milk is the most popular option, which has captured 60% of the non-dairy market.  The data come from research done by Mintel Data, which tracks grocery shopping habits. To read more about this, click HERE.

Published on Mon, 20th Feb 2017 - 09:03

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