Following the implementation of the Department of Agriculture, Forestry and Fisheries’ new dairy and imitation dairy regulations (R .260) on 28 March 2016, Clover has introduced “Way Better” low-fat milk. According to the new regulations low-fat milk should contain between 0,5% and 1,5% butterfat (cream) and accordingly, milk containing between 1,6% and 3,3% butterfat will fall into a new medium-fat category.
As a result, and by law, Clover has been faced with the option of either reducing the milk fat in its 2% low-fat option, or recategorising it as medium-fat milk. After careful consideration and in consultation with consumers, the dairy producer has chosen to reduce the fat content to 1,5%, thereby maintaining its low-fat status and minimising confusion for the health-conscious shopper, Clover’s Marketing Manager of Dairy, Sherian King said. Press Release. To read more, click HERE.
Published on Tue, 26th Apr 2016 - 09:52