The Consumer Education Project (CEP) of Milk SA conveys information on the health benefits and nutritional value of dairy products to consumers and health professionals. The project is multidisciplinary and uses expert knowledge from different disciplines to communicate information to the target audiences on the television and radio, and in print. A combination of sound scientific information and a good understanding of consumer behaviour anchors the project. The project conveys messages that cannot be conveyed adequately through conventional branded advertising. The CEP’s latest television advertisements featuring The Stix and fashion model Loretta will be broadcast on national television from 25 June 2016. To view the television schedule for June, click HERE.
Published on Mon, 27th Jun 2016 - 08:09