New TV and digital dairy marketing campaign

The Consumer Education Project of Milk SA launched the new edition of its television and digital dairy marketing campaign on 1 October. The campaign consists of three television advertisements and a social media campaign on Facebook. A social media campaign extends the TV campaign by using a new character, the “Go Guy”. This character was invented to support the educational messages about the nutritional value of dairy in a fun and relatable way. The “Go Guy” lives online and brings the tone of dairy to life in a cheeky, fun and humorous manner, calling the target audience into action. The TV advertisements can be viewed on the “Dairy Gives You Go” Facebook page https://www.facebook.com/dairygivesyougo/ 

Published on Mon, 17th Oct 2016 - 15:07

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