Protein attracts consumers

The findings of research conducted by NZMP (Fonterra’s global brand of dairy ingredients) in five markets – Indonesia, China, Japan, the UK and the USA – indicate that consumer understanding of the benefits of animal protein is growing. Global insights manager for NZMP Roshena de Leon said: “We wanted to understand how we can operate in this highly fragmented protein market. According to the study, Indonesia registered the highest protein awareness level, followed by the UK, Japan, the US and China. The Indonesian government nutrition programmes emphasise the important role protein plays in overall health.  To read more, click HERE.

Published on Tue, 2nd May 2017 - 11:56