The packaging makes the difference

Research shows that consumers are more prone to judge a book by its cover when it comes to packaging, especially when products are presented in eco-friendly packaging. But it is all to the good, as consumers who seem to prefer eco-friendly packaging are more likely to associate the products with quality and health. A study published in Food Quality and Preference looked at shoppers’ perception of products packaged in a sustainable or non-sustainable material.  Results show that shoppers are inclined to believe that products packaged in a sustainable material instead of plastic are of a higher quality. To read more, click HERE.

Published on Mon, 22nd Aug 2016 - 09:51

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