“Functional foods” the new buzz phrase

“Functional foods” is the new buzz phrase associated with food product development. It is defined as the way millennials see food, and is one of the biggest upcoming trends in the food industry. But what is a functional food exactly?  According to the experts it is food that not only tastes good but is healthy and accessible. The demands on brands and suppliers to meet consumer’s desire to eat healthy foods have never been higher, with switched-on millennials becoming increasingly aware of the benefits of functional foods through social media.  Millennials they say will be the biggest spenders yet on food that is nutrient-dense, especially packed with minerals, calcium and vitamins. To read more about this exciting trend, click HERE.

Published on Monday, 27th March 2017 - 12:15