Sales boom predicted for infant formula in China

Predictions based on new research conducted by Mintel indicate that the infant formula market in China will grow by a compound annual growth rate of 5,4% between 2016 and 2021. This trend is ascribed to China’s new “two-child” policy, and new regulations issued by the China Food and Drug Administration. Organic infant milk formula is the driving force behind the growth with 75% of Chinese mums currently feeding the product to their babies. According to Cheryl Ni, food and drink analyst at Mintel, their research indicates that high-end niche baby food and drink products have great potential in the Chinese market. “Organic infant formula has experienced a high adoption rate, indicating that consumers are willing to pay a premium for products they perceive to be better for their infants.”  To read more, click HERE.

Published on Mon, 22nd May 2017 - 11:42